This podcast is for those who would like to learn more about how to design a strategy - whether for a business, department, charity or other type of organization.
We provide a simple, structured process, based on six questions. We explore how to answer these questions, leading ultimately to the critical question - What is the best option?
This podcast will appeal to those starting out in a strategy career, or those with experience in more operational roles that are looking to expand their strategy skills.
It could also be helpful for those looking to review their strategic toolkit and add to it, or students of business and strategy looking for something that complements a more academic approach.
It is practical, rigorous and fun
This podcast has plenty of examples and is also based on established theory, approaches and experience.
A book is available that provides the foundation for the podcast.
The father and son team provide a healthy mix of expertise and curiosity.
What is this podcast about?
Who is it for?
Why this podcast?
You can buy What You Need To Know About Strategy - the book that underpins the series - at Amazon, or check out the book's website, where you will find videos and other resources.
Jo Whitehead is a strategy professor who previously spent 20 years at the Boston Consulting Group, a leading strategy consultant, and the last 15 years as a strategy academic, author teacher and consultant
Charlie Whitehead has a couple of years of strategy and M&A consulting experience working with CIL in London, which he joined after studying Geography at Cambridge.
